The new Google logo and identity system was developed to respond and grow with the changing needs of our users. It is a system that takes into account scale, interaction, and legibility, giving users a consistent and beautiful experience of the Google brand, wherever they encounter it.
To fully execute the brand system, we took the design a step further, by creating a custom, geometric sans serif called Product Sans. Simple, humble, and approachable, Product Sans was created from scratch to pair seamlessly with our logo in a variety of contexts and product lockups without overshadowing it. Additionally, it complements the new identity by introducing a primary branding typeface that is different in style and character from other interface text elements used in Material Design. With its careful weaving of form and function